Sunday, July 04, 2004

[Blogging] Steve Rubel has breakfast with Gawker Media's Nick Denton and lists a few keys to blog success. Excerpt:

1) It's All in the Name
Clever names are what gives each of Gawker's blogs their brand essence. Nick told me that he and his team of writers and designers spend an extraordinary amount of time coming up with blog names. Once they come up with one, Nick and his team then create content and design for the site that will build the brand personality. In my opinion, very few blogs do this as well as Gawker does.